Sherlock Eat Your Heart Out
There comes a time when anyone working in marketing has to justify what they’ve done with the money. It’s a well-known fact that marketing budgets are hotly disputed and the first to be axed. The justification process could be as simple as your boss swinging by your desk to ask what you’ve done with all…
The tipping point…
Do you find that in business it’s the smallest gestures that have the greatest impact? You make an unscheduled phone call to a hot prospect because you have discovered something that could be really beneficial to them and suddenly the door is swung open to a sale. After procrastinating over your marketing activities, you decide…
The Creative Cookery Class
Let’s take three “ingredients” – a mug branded with your company details, a business card and your letterhead paper. On their own, pretty unspectacular, but when blended together to create a targeted and relevant direct mail campaign, they can move mountains. Unconvinced? Have a look at this genuine client case study: A printing business was…
Promotional Gifts… Tat or Tools?
It’s a debate that has raged for years. Are promotional gifts merely `after the event throw- away novelty gestures’, something to add to the shopping list when planning your exhibition say, or, is there a more serious side to them? I don’t think that the answer is black and white. For many people, me included,…
Pen Pals
Okay, I know we are in love with pixels. Social media has got many of us, myself included firmly in its fluffy and cuddly but vice like grip. Go a day without checking our status on facebook and twitter and we are positively twitchy. But you know what? Many of our clients may not share…